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Parent Post: HELP me understand how does Semrush calculate search volume?
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wolverine
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4/1/2025, 3:41:03 PM
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I've wrestled with SEO and making sense of it all since 2012, there is no magic. Semrush and ahrefs know nothing more than anyone else. And SEO is already dying. Google isn't going anywhere, and that's the point. They are actively killing niche sites and independent sites, and they will become the only source of information. I've gone through my story ad nauseam on other platforms, so not going to retell it here. But most of us niche site owners and independent site owners have been damaged by Google's new AI search, HCU updates, and other recent updates that are designed to elevate Reddit results and push down all others. Apologies if my ranting comes off in a bad way, it's not directed at you....the entire topic gets under my skin....so I rant. LOL Best of luck!
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deletejuice
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4/1/2025, 4:02:33 PM
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Yea, it's true that they are killing independent sites and its been a problem since a long time. I am also not a big fan of AI overview and in fact I have disabled it on my web browser. But what I am saying is that while we may be sane enough to recognize this and use other engines depending on our use case, but the vast majority of sheeples won't and will continue to use Google search. Very evident from the fact that majority of people never switched to duckduckgo or brave as their default search engine even though it's now a public knowledge that google steals and sells our data. And the reason why I am interested in understanding the working of semrush is that I came across a small business/startup called clicks.so who have created a basic version of the highly expensive semrush with a subscription model. They are at $200k ARR with just a 2 member team. So that's why I was intrigued to know how simple or complicated the entire infra is.
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wolverine
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4/1/2025, 4:03:53 PM
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Well, hope you can get an answer. Cheers!
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