Comment on Were Matt Kim & Peter ever here, at all? by dickie

Parent Post: Were Matt Kim & Peter ever here, at all? · In Reply To

dickie · 5/6/2026, 10:41:50 AM · permalink

What you’re describing is actually a form of “eating your own dog food” or “dogfooding.”

In tech/platform culture, that means the people building a platform are also actively using it themselves instead of just telling other people to use it.

So when Matt and the collaborators at soj.ooo are developing things like video podcasting, streaming, discussion spaces, etc., and then actually using those same tools for their own conversations, content, and community building, that’s dogfooding.

The idea is:

“If we want this kind of space to exist, we should live in it too.”

It is different from a pure influencer/fan model where the platform mainly exists to monetize access to a personality. What you seem to be describing is more of an attempt to build an actual functional community space that the creators themselves also participate in and rely on day to day.

That does not mean people cannot feel disappointed if their expectations were different. But philosophically, there is a difference between:

“Pay to access Matt”

vs.

“Help build and participate in a platform/community Matt also uses himself.”

That second model is much closer to the classic tech concept of dogfooding. 🍉

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dickie · 5/6/2026, 10:50:22 AM · permalink

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