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Parent Post: Were Matt Kim & Peter ever here, at all?
serenity
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5/5/2026, 1:09:16 PM
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My take here is not argumentative, it is meant to start a conversation. After seeing his video last night, Matt (Peter shares views, but is more of a Capitalist) has a very well meaning desire to create a space where people who spot the nonsense hiding in plain sight can congregate. This is why he is working with the collaborators of Soj.ooo to develop things like video podcasting that can be done here and on YT. Also, you have to think about day to day life. Matt has to be in business(es) to support his family, be a good Dad and Husband and create his own balance in the world. If anyone joined Soj.ooo just to talk to Matt (like people who pay $100/month to be a groyper and talk to Nick), then I understand the disappointment. I hope that anyone here finds what Matt offered in his video last night……. A place the BE in a world where it seems like everyone around us cannot see what is in plain sight. 🌸
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dickie
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5/6/2026, 10:41:50 AM
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What you’re describing is actually a form of “eating your own dog food” or “dogfooding.” In tech/platform culture, that means the people building a platform are also actively using it themselves instead of just telling other people to use it. So when Matt and the collaborators at soj.ooo are developing things like video podcasting, streaming, discussion spaces, etc., and then actually using those same tools for their own conversations, content, and community building, that’s dogfooding. The idea is: “If we want this kind of space to exist, we should live in it too.” It is different from a pure influencer/fan model where the platform mainly exists to monetize access to a personality. What you seem to be describing is more of an attempt to build an actual functional community space that the creators themselves also participate in and rely on day to day. That does not mean people cannot feel disappointed if their expectations were different. But philosophically, there is a difference between: “Pay to access Matt” vs. “Help build and participate in a platform/community Matt also uses himself.” That second model is much closer to the classic tech concept of dogfooding. 🍉
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dickie
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5/6/2026, 10:50:22 AM
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Culturally, communities often judge authenticity by behavior. If users see: “I spend more time here than the founders do,” they may feel the platform is more aspirational than lived-in. A common phrase in startups is: “Your product roadmap should hurt the founders first.” Meaning: if the builders are not personally encountering the limitations, bugs, moderation issues, discovery problems, upload friction, livestream instability, etc., they are less likely to solve them quickly or understand their impact deeply.
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